Mastering ChatGPT in 2025: A Guide for Copywriters

In this guide, we look at four ways you can make ChatGPT work smarter for you in 2025: using advanced prompts to write better content, optimising content for SEO and updating existing content. We’ll also explore how ChatGPT can help you add structured data, a key SEO element that makes your content eligible for rich search results.

 

In your content team, you juggle social media posts, blog updates, press releases and many other content types—and ChatGPT is certainly part of your toolkit. When it took off a few years ago, ChatGPT felt like a game-changer for writing content at speed. But over time, you’ve likely noticed its quirks, like repetitive phrasing or outputs that miss the mark on tone or accuracy. As an experienced English copywriter based in Germany, I work with clients to optimise their online English content. I frequently use ChatGPT, and these are some of the ways I find it works best. These simple tips will help you unlock the real potential of AI so that you create content that delivers results.

1. Using advanced ChatGPT prompting for effective content creation

As a regular ChatGPT user, you’re familiar with giving it clear tasks. But even seasoned prompters sometimes miss opportunities. Advanced prompting isn’t just about asking for better writing—it’s about giving ChatGPT the exact tools and context it needs to create content that works for your goals.

Take this example: say you work for a company specialising in social media analytics. You need to write a blog that demonstrates authority in the field, focusing on upcoming trends in 2025.

You might prompt ChatGPT with something like: Write a blog about upcoming trends in social media analytics for 2025, focusing on AI-driven tools and data visualisation. That’s a decent prompt, but it leaves room for ChatGPT to produce something too broad or generic. To get truly polished and relevant content, you need to add layers of detail.

Try this prompt instead: Write a 500-word blog for a B2B audience about three major trends in social media analytics for 2025. Focus on AI-driven tools, data visualisation and predictive analytics. Highlight how these trends can help businesses make faster, data-driven decisions. Use a confident and authoritative tone and include specific examples, such as how predictive analytics can optimise campaign ROI.

As a SEO-focused English copywriter, I’ve found that this type of advanced prompting is more effective because it includes specific prompt parameters that help ChatGPT to generate a more comprehensive response that resonates with your readers and improves engagement. Prompt parameters include:

• Length: You tell ChatGPT how long the response should be (500-word blog).
• Topic: You outline the specific focus areas (AI-driven tools, data visualisation, predictive analytics), keeping the content relevant.
• Tone: You define the style (confident and authoritative), so the tone matches the professional audience.
• Audience: You specify that the blog is for a B2B readership, tailoring the language and examples to their needs.
• Details: You include practical insights (how predictive analytics optimise ROI) to add depth and originality, providing real value for the reader.

Use these elements to give ChatGPT everything it needs to produce something clear, relevant and on point. Advanced prompting is the key to making ChatGPT work smarter for you.

Not happy with the resulting content? Go back and refine. Maybe you have to tailor the prompt so that the content appeals to a different audience. So you could instead try this: Write a 500-word blog aimed at software buyers familiar with social media analytics. Highlight three upcoming trends for 2025: AI-powered sentiment analysis, real-time data visualisation dashboards and predictive analytics for audience segmentation. Explain the potential return on investment that these tools offer and how they integrate with existing analytics platforms. Use a confident and technical tone, and include examples of how these trends solve common pain points like data overload or inaccurate audience targeting.

2. Using ChatGPT to optimise your content for SEO

SEO agencies are great, but you don’t want to engage them for every little tweak—it’s time-consuming and can be expensive. While advanced keyword research is best left to your SEO copywriter, ChatGPT can help you with basic on-site SEO. If you work with a CMS (like WordPress or Wix), you already know where to input titles, meta descriptions, headings and other tags. ChatGPT can help you make these elements stronger, so your content works harder for both search engines and importantly, for your audience.

Writing better title tags with AI

A title tag is an HTML element that specifies the title of a webpage. It is crucial for SEO because it helps search engines understand your page’s content and influences click-through rates in search results. Your title should include a keyword and stay 50–60 characters long to display correctly in search results.

Example title tag prompt: Write three SEO-friendly titles for a blog about AI trends in social media analytics for 2025. Include the keyword ‘AI trends’ and keep each title under 60 characters.

ChatGPT output:

• Top AI Trends in Social Media Analytics for 2025
• How AI Is Transforming Social Media Analytics
• 2025  Must-Know AI Trends for Marketers

What to check: Does the title include your main keyword? Is it under 60 characters long? Is it specific enough to engage your audience? You can use this title tag preview tool from Moz to see how your title tag will look in the search results.

Enhancing headings with ChatGPT

Headings are HTML elements (H1, H2, etc.) that structure webpage content, making it easier for search engines to understand the hierarchy and for users to navigate. This improves SEO and readability. Include relevant keywords in your headings to make it easier for readers and search engines to understand.

Example heading tag prompt: Create an H1 and three H2 headings for a blog about AI trends in 2025. Focus on benefits for marketers and use clear, descriptive language.

ChatGPT output:

• H1: AI Trends in Social Media Analytics for 2025
• H2: How AI Is Shaping Social Media Strategies
• H2: Benefits of Predictive Analytics for Marketers
• H2: How Real-Time Dashboards Improve Decision-Making

What to Check: Is the H1 descriptive and aligned with your blog’s main topic? Do the H2 headings break the content into logical sections? Are relevant keywords included naturally?

If you’re not sure about the heading structure on your website, there’s a tool that can help you. The free version of Screaming Frog crawls your site and provides a detailed breakdown of your H1s, H2s and other headings for each URL, so you know exactly where to optimise. You can export the results as an Excel chart for easy analysis.

Optimising meta descriptions with ChatGPT

A meta description is a brief summary of a webpage’s content that appears in search results. It’s important for SEO because it helps attract clicks by explaining the page’s value and relevance to users. Meta descriptions need to be 50–160 characters long, include a keyword and explain why the page is worth reading.

Example meta description prompt: Write a SEO-friendly meta description for a blog about AI trends in social media analytics. Include the keyword ‘AI-powered analytics’ and keep it under 160 characters.

ChatGPT output: Discover how AI-powered analytics are transforming social media marketing with predictive insights and real-time dashboards in 2025.

What to Check: Is the description under 160 characters (with spaces)? Does it include your main keyword? Does it entice the reader to click?

Google will at times generate a snippet if you present it with an accurate, high-quality meta description. Snippets can boost performance by catapulting specific web pages to the top of the search results. For a meta description to be featured as a snippet, it needs to be detailed, specific, unique and explanatory – all that and under 160 characters too. That’s a challenge. Find out more about Google’s best practices for creating meta descriptions, including good and bad examples of meta descriptions.

3. Using ChatGPT to refresh existing content

If your older blog posts aren’t performing as well as they used to, it might be time to give them a refresh. Updating existing content can boost your search rankings, attract more traffic, and ensure your blogs remain relevant. The best part? You can use ChatGPT to manage many of the smaller tasks—but sometimes, getting a professional copywriter involved can take your updates to the next level. Here’s how ChatGPT can contribute and where a copywriter might come in.

Evaluate your blog posts to determine which ones would benefit from a refresh. Identify content that has outdated information like old stats or trends or dates. Check analytics to see what content is dropping in traffic or rankings over time or what content still gets some traffic but could perform better with an update.

Where ChatGPT can help with a content update

Quick and dirty–paste your blogs into ChatGPT, ask it to include specific keywords, rephrase it and extend content length. Sounds easy. However, ChatGPT is not a wunderkind. It doesn’t know how to balance SEO with readability or strategically target high-value spots like headings or calls-to-action. It doesn’t know audience preferences or pain points unless you specify. It also can’t analyse whether the added keywords are competitive, relevant or aligned with current search trends. While ChatGPT can’t replace a skilled SEO copywriter or SEO strategist, it’s a powerful tool for handling specific tasks quickly and efficiently. Here’s an example of how it can help you:

Adding depth and keywords

You have a blog titled “The Benefits of Real-Time Analytics for Marketers” that’s short and missing depth. You want to target the keyword “AI-driven social media dashboards” and add a section about how they improve campaign performance.

Example prompt: Expand this blog by adding a section on how ‘AI-driven social media dashboards’ enhance campaign optimisation. Include the keyword naturally.

ChatGPT output (Excerpt): AI-driven social media dashboards give marketers real-time access to actionable insights. By tracking trends, these dashboards enable faster decision-making and more effective campaign adjustments. For example, if a campaign underperforms, marketers can pivot to allocating resources toward higher-performing strategies, maximising ROI.

Why This Works: It integrates the keyword naturally and avoids keyword stuffing. It adds a well-written section quickly, saving you time.

Where It Falls Short: ChatGPT doesn’t know how this new section fits into the overall tone, flow or strategy of the blog without further input. An experienced copywriter would refine this integration for balance and audience alignment.

4. Using ChatGPT to add structured data

Structured data is a standardised format used to organise information on your website so that Google can understand it better. ChatGPT can generate and refine structured data across multiple formats, including FAQs, articles and how-to guides. Whether you’re answering frequently asked questions, writing blog sections that align with article schema or creating step-by-step guides, structured data improves visibility and drives more targeted traffic by highlighting your content’s value upfront.

A. Frequently Asked Questions (FAQs)

Example prompt: Write two FAQ questions and answers about AI-driven social media dashboards.

ChatGPT output:

Question 1: What are AI-driven social media dashboards?
Answer: AI-driven social media dashboards use artificial intelligence to provide real-time analytics, helping marketers track performance and optimise campaigns effectively.

Question 2: How do AI dashboards improve campaign performance?
Answer: AI dashboards identify trends and patterns instantly, allowing marketers to adjust strategies and allocate resources to maximise ROI.

Impact: Eligible for rich snippets when paired with the correct schema markup.

B. Articles

Google’s structured data supports Article schema for blogs and news posts, making it easier to categorise and display your content in search results. ChatGPT can rewrite or generate blog sections to meet Article schema requirements.

Example prompt: Rewrite this paragraph for an Article schema about the impact of real-time analytics on social media marketing.

ChatGPT output:
Real-time analytics are transforming social media marketing by offering immediate insights into audience behaviour. Marketers can now track campaign performance as it happens, enabling data-driven decisions that improve engagement and ROI.

Impact: Optimised content ensures Google understands your blog as a high-quality, relevant article.

C. How-To Guides

Structured data for how-to guides can make your instructional content eligible for enhanced search results with step-by-step instructions. ChatGPT can create clear steps for your guide.

Example prompt: Write a 3-step how-to guide for setting up an AI-driven social media dashboard.

Output:

1. Choose the right tool: Select a social media analytics platform with AI capabilities that align with your marketing goals.
2. Integrate your accounts: Connect your social media accounts to the platform to access real-time data.
3. Customise your dashboard: Set up widgets to monitor key metrics like engagement, reach, and conversion rates.

Impact: Google can display this as a featured how-to snippet when marked up properly.

Take your content game a step further by harnessing ChatGPT’s full potential – you’ll create smarter, sharper and more impactful marketing that truly stands out.

FAQs

How do I use ChatGPT to improve SEO in my content?

Use ChatGPT to strengthen key SEO elements in your content such as title tags, meta descriptions and headings. Provide specific advanced prompts to the tool like desired keywords, character limits and tone to ensure these elements are optimised for search engines and appeal to your target audience.

What are the limitations of using ChatGPT for content updates?

ChatGPT is good for expanding sections, rephrasing content and adding keywords. However, it doesn’t automatically understand your audience’s preferences or your SEO strategy. It’s best to use ChatGPT for quick improvements and rely on an experienced copywriter or SEO copywriting specialist to refine tone, structure, and strategy for optimal results.

Does adding structured data guarantee that Google will feature my content in rich results?

No, adding structured data makes your content eligible for rich search results, but Google decides whether to display it based on other parameters like content quality, relevance and user intent. High-quality, accurate and well-structured content will increase your chances of rich results.

Looking for an experienced English copywriter with SEO expertise in Munich or elsewhere in Germany? Let’s collaborate to elevate your online presence. Contact us today to discuss your project.