About2025-03-24T14:50:03+00:00

 English Content – Your Partner for Native English Copywriting, SEO Copywriting and Content Services

Welcome to English Content, where we specialise in delivering high-quality native English copywriting and content services to businesses in Munich, Germany and beyond. Whether you’re a small or medium-sized company looking to boost your SEO rankings, a design agency seeking expert copywriting support, or an organisation aiming to engage new audiences, we’re here to support you.

Expertise you can trust

At English Content, we are dedicated to helping businesses improve their online marketing success. We take the time to understand your goals, research your competition, and write tailored content that works for your unique needs. From engaging blog posts to SEO-friendly website copy to German-English translations, we deliver native English content that speaks directly to your audience.

A solid foundation in English copywriting, SEO copywriting and business

Founded by Muriel Burke, English Content combines over a decade of English copywriting experience with global sales and marketing. Muriel’s background includes a bachelor’s degree from the University of Limerick, Ireland, as well as an international business career in Munich, Sydney and Auckland. With this diverse experience, we can produce content for different sectors from automobile to finance to non-profit.

After qualifying as a Digital Marketing Manager, Muriel combined her SEO expertise with her lengthy experience as an English copywriter to set up English Content—an organisation committed to providing SEO-focused content solutions for businesses in Germany and beyond.

Why work with us?

  • Experience: over 10 years of English copywriting expertise, plus SEO know-how.
  • Specialisation: English SEO content for German businesses and design agencies.
  • Collaboration: we take the time to understand your business goals and deliver content that aligns with your vision.
  • Bilingual advantage: Native English, fluent German – we bridge the gap between your German and international audiences.

Let’s work together

Talk to us about engaging English blog posts, SEO-optimised website copy, English proofreading, translation and other English content services. We’re here to help. Contact us to discuss how we can elevate your digital presence and connect effectively with your audiences.

Muriel Burke
Muriel BurkeSenior English Copywriter
How do you develop high-quality English content?2021-02-28T14:33:38+00:00

I use a journalistic approach to develop your English content. The process begins with research. To produce high-quality English texts that are compelling and original and that your customers will want to read, a deep understanding of your business is essential. I take a good look at your industry, relevant statistics, trade reports, and trends. I study competitors to see what content they have and why they are ranking higher than you in the SERPs. Next, I undertake a keyword analysis followed by a first draft of the content.

Is sales experience a valuable skill for a business content writer?2021-02-28T14:33:06+00:00

As well as being a native English copywriter, I am also an experienced international sales executive so I’ve been there, trying to convince Eskimos to buy ice, or Australians to buy koalas (truly!). And I appreciate, from my sales experience, that it requires time, creativity, and consistency to push through and stand out from the crowd. It can take many years to build awareness and convince potential customers that your product or service is the right one for them. Furthermore, it can take quite some time to find the right customers for your particular product. Creating high-quality English content that is valuable and interesting is one step toward achieving your goals. It is an essential approach in 21st-century marketing.

British English, American English or Irish English?2021-02-28T14:31:39+00:00

I come from Ireland where we grew up writing British or the Queen’s English. However, as I have lived and worked in many different countries and because I develop content for an international client base with marketing interests in the USA, Canada, Australia, and the UK, I am experienced in writing both British and American English.

Do you speak German? Yes I do.2021-02-28T14:31:12+00:00

I am proud to say that I speak German fluently. In fact, I started learning German at school in Limerick city at the age of 11, and I specialized in the language while at university. After graduating, I moved to Munich and was employed by many German companies before I decided to set up English Content. I won’t tell you what age I am now but let’s just say, that’s many years of speaking German as a second language.

We can discuss your project in detail in German or English – as you wish.

Do you translate from German into English?2021-02-28T14:29:01+00:00

Yes. I am happy to provide high-quality translations, from German into English, of your white papers, ebooks, blogs, and other business content.