Muriel Burke: Copywriter & Content Marketing Specialist
My name is Muriel and I am a native English content writer and content marketing specialist. Originally from Ireland, I’ve been living in Munich, Germany for most of my life.
English copywriting & content marketing for your business needs
My goal is to work with you and help you improve your online marketing success. If you’re a small or small-to-medium-sized German company looking to enhance your SEO ranking, I can help. I learn about your goals, analyze your competition, and come up with a strategy that works for you. Then, I produce and promote engaging content that serves the unique needs of your enterprise and appeals to visitors, customers, and new business prospects.
Qualified digital marketing expert
After graduating with a bachelor’s degree from the University of Limerick, Ireland, where I specialized in German, French, and European studies, I built up my career as an international marketing and sales executive in Munich, Sydney, and Auckland. In all of my professional roles, I was able to develop my skills as a creative writer, producing content for media and marketing communications in a variety of industries, including publishing, television, biotechnology, e-mobility, and charity, to name a few.
When I qualified as an Online and Content Marketing Manager, I decided to combine my copywriting, language, and digital know-how to provide content marketing expertise with an international approach. Consequently, I established English Content.
Bilingual global approach
Please reach out if you’d like to discuss your content requirements – I speak fluent German by the way. Let’s talk and find out how we can achieve your objectives and effectively present your products and services on the global digital market.
I use a journalistic approach to develop your English content. The process begins with research. To produce high-quality English texts that are compelling and original and that your customers will want to read, a deep understanding of your business is essential. I take a good look at your industry, relevant statistics, trade reports, and trends. I study competitors to see what content they have and why they are ranking higher than you in the SERPs. Next, I undertake a keyword analysis followed by a first draft of the content.
As well as being a native English copywriter, I am also an experienced international sales executive so I’ve been there, trying to convince Eskimos to buy ice, or Australians to buy koalas (truly!). And I appreciate, from my sales experience, that it requires time, creativity, and consistency to push through and stand out from the crowd. It can take many years to build awareness and convince potential customers that your product or service is the right one for them. Furthermore, it can take quite some time to find the right customers for your particular product. Creating high-quality English content that is valuable and interesting is one step toward achieving your goals. It is an essential approach in 21st-century marketing.
I come from Ireland where we grew up writing British or the Queen’s English. However, as I have lived and worked in many different countries and because I develop content for an international client base with marketing interests in the USA, Canada, Australia, and the UK, I am experienced in writing both British and American English.
I am proud to say that I speak German fluently. In fact, I started learning German at school in Limerick city at the age of 11, and I specialized in the language while at university. After graduating, I moved to Munich and was employed by many German companies before I decided to set up English Content. I won’t tell you what age I am now but let’s just say, that’s many years of speaking German as a second language.
We can discuss your project in detail in German or English – as you wish.
Yes. I am happy to provide high-quality translations, from German into English, of your white papers, ebooks, blogs, and other business content.