English Copywriting & Content Development

Websites | Campaigns | Press Communications

Expert freelance copywriting for marketing teams and agencies. Turning complex information into clear messages and compelling English content — with the experience to refine the approach, not just write the words.

Websites

The challenge: A technical company needed to communicate its newly launched specialist services clearly to an international audience.

The approach: Researching the market and competitors, developing the content structure and key messages, and writing accessible, SEO-conscious English website copy.

Campaigns

The challenge: The client was launching an entirely new fashion brand. They had the content plan and visuals but needed compelling English content for all launch materials.

The approach: Researching competing brands to help shape key messages, then creating consistent, engaging copy for social media, Facebook and Google ads, trade press communications, a newsletter and a landing page.

Press Communications

The challenge: A client with multiple fashion and sports brands needed regular product communications for its sales teams, trade customers and the specialist press.

The approach: Writing engaging, benefit-led and concise press releases that reflect each brand’s distinctive tone of voice and appeal to buyers and editors.

What the clients say

“Our teams in Japan and Europe have worked with Muriel for more than a decade, collaborating on everything from websites and brochures to campaign materials.

Over that time, she’s developed a deep understanding of our products and brands. She can now step into almost any project with minimal briefing and deliver thoughtful, high-quality English copy that gets our message across.”

CHARMANT Group

“When we decided to reposition our engineering business and introduce a new specialist service, we needed someone who could write engaging and accurate English content for our website. We also wanted to make sure our new client target would find us.

English Content went beyond the writing brief, researching competitors and suggesting ways to improve our visibility, including the addition of LinkedIn articles.”

PipeSystemConsult GmbH

Find project references here

Working Together

At English Content, we specialise in helping German businesses succeed in English-speaking markets. Whether you wish to engage international partners, boost your website traffic overseas or need a reliable native English copywriter to create high-quality content, we deliver results you can depend on.

First Query

Get in touch by phone or email with your project details. We will respond within 24 hours. Explain your needs in German or English as you wish – we speak both languages.

Briefing

Let’s discuss your project in more detail. We can help whether you know what content you need, you wish to identify new topics, analyse competitors or discover better keywords.

Quote

After the briefing, we’ll provide a detailed quote outlining the scope, timelines and deliverables, ensuring transparency and confidence in your project.

Collaboration

We’ll work closely with you, ensuring smooth communication throughout the process. Our goal is to meet your deadlines and exceed your expectations.