I use a journalistic approach to develop your English content. The process begins with research. To produce high-quality English texts that are compelling and original and that your customers will want to read, a deep understanding of your business is essential. I take a good look at your industry, relevant statistics, trade reports, and trends. I study competitors to see what content they have and why they are ranking higher than you in the SERPs. Next, I undertake a keyword analysis followed by a first draft of the content.